"The perfect client is often a tradie on the tools." That was the brief, to expand, it was often a tradie, outdoors, in the elements, needing a piece of equipment immediately. The website design was minimalist in nature, and high contrasting for better use in outdoor conditions where sunlight will impact what is seen and read on screen. The design decisions continued through to the font sizing and minimal colour palette and resulted in immediate improvements to their Google Ads Campaigns.