Moshi developed the monochrome logo for BK Tailors with the fashion industry in mind, style, minimalism and sophistication lead the overall look and feel.
The final logo was chosen for it's simplicity, the other concepts had more of a badge or icon element, whereas BK was softer and appealed more to their target market.
BK Tailors website features, considerations and information
These pieces are logo concepts that didn't make the final cut. The brief was to lead with a minimal/monochrome colour palette, whilst having a high fashion look and feel.