When our creative director Karl sat with Rod to discuss the new website, it was outlined that the previous website (also designed by Karl - Before Moshi's time) was still the market leader, but that competitors were starting to close the gap.
Moshi pitched and then developed the current website, with a strong focus on users needs and ensuring that easy access to the boat of their choice was the primary focus on the website.
Everything else serves as secondary information or to assist in longer term SEO. Moshi engaged with local photographer Bianca Turri to help bring the website vision to life, with Karl assisting in the water and also shooting some video for greater library use.